About Us

Empowering Clients, Delivering Value.

We are incredibly passionate about delivering a process that consistently produces multiple positive outcomes for our clients. One where they feel that we over-deliver on value.

As a business we are acutely aware that we are a relatively niche service and not everyone will appreciate the need to work with us. We hope, by empowering our clients, that they become our brand advocates and ambassadors and they can share their journey with others. Making potential customers aware of the difference that we make.

James in discussion with a customer

Working Smarter with AssetIQ.

Our approach was devised by our founder, James Robinson, who recognised that it isn’t always easy for businesses to look at the strategic use of assets whilst running a busy business.

His work as an experienced asset finance broker means that he has visited many clients where, as an outsider, there were glaring inefficiencies and unnecessary waste and costs.

Often simple solutions were easily achievable, but many business owners can easily get drawn into a situation where they spend time fighting fires and are too stretched to be as proactive as they would like.

Strategic Asset Management with a Personal Touch.

When working with customers as part of selling businesses or refinancing assets, James has encountered many asset registers that are either out-of-date or lack sufficient detail to be of any use. A comprehensive asset register is a powerful and useful resource yet is often viewed as an inconvenience and is neglected.

Combining these factors with his love of strategy and making a positive impact with clients, he developed this approach.

Whilst our sister company is an asset finance brokerage, our service does not negatively impact on any relationships that you may currently have with asset finance providers.
However, if you do not currently have a relationship with a commercial finance broker we would love to support you in this area too.

We are a friendly bunch and would love to learn more about your business so please get in touch.

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Request a Callback.

We’d love to hear more about your business and explore how we can support your growth. Simply leave your details, and a member of our team will be in touch at a time that suits you. Let’s take the next step together!